Meet the unique family-run laundry, textile care, hygiene and cleaning product manufacturer with high hopes and unrivalled enthusiasm.

For those who don’t already know, my dad, Mike Kalli, disrupted the traditional commercial laundry detergent industry as a handsome young chemist in the late 1970s. Taking it a step further, he made the brave (some say crazy) decision to formulate and manufacture the products himself, going head-to-head with the ‘big soapers’ of the time. He wanted to ensure consistent supply, quality and total flexibility… and knew he could do it better.

And so Ideal was founded in 1980. Since then, it’s been a long, bumpy and thoroughly rewarding road. Without any outside investment or external shareholders to satisfy, Ideal’s growth and excellent reputation for high quality professional laundry detergents and cleaning products has been entirely organic.

Ideal has built a reputation as the independent British expert in professional laundry and cleaning chemical manufacture through experimentation, hard work and demonstrating the efficacy of formulations in the field – working in consultation with the folks who use the products. Today they supply some of the biggest and best independent laundries in the UK, along with textile care specialists, top hotels, restaurants and a growing range of exciting white label projects.